Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review (#69)

This is no BS gaming podcast 2.5 gamers session #69. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠ Felix Braberg⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

For the actual gameplay, check out Youtube: https://youtu.be/dHrAS5uq7y0

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠!

Agenda:

00:00 Epic intro

02:30 Felix is giving us shit for the Squad Busters episode

03:35 Rewarded ads end cards arms race

04:41 Interactive end cards history lesson

06:49 Felix is showing why he is a 0.5 gamer on the show

10:43 Jakub brainfarts about the end cards

12:46 Why you should not soft launch your game in the US!

22:43 Matej is getting smashed for bringing up a terrible example

25:20 Philippines for a soft launch?

26:22 Night Crows intro

28:43 Jakub is flying over Slovakia in a Korean mobile game

34:21 Streamer supporter system

36:00 Jakub disappoints us a bit

36:52 Streamer prize pool increased by 2 mil while we talk

37:32 Marketing 101 - Branded Grocery store

37:52 Wagyu burger with Night Crows coupons?

38:25 Somebody said branded car wash?

39:19 Jakub claims the 2nd best UA manager spot by FAR

39:40 Why is this game making so much money?

45:40 Jakub has its own game design catchphrase!

47:05 Matej speculates about the Night Crows mechanic

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