Empire Takeover - 4X Hybridcasual review: UA, Creatives, Ad monetization, Game design (#77)

This is no BS gaming podcast 2.5 gamers session #77. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/5H6iCu4rSQk

Join our slack channel here: ⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w⁠

Agenda:

00:00 Epic intro

04:22 Why is Jakub excited about Empire Takeover?

05:00 Numbers

05:54 Sadness multiplier

07:00 Game design intro

17:54 What are the learnings for game design?

19:17 Ad monetization review

20:54 Eye-watering numbers

23:48 Why do ads not work in 4X?

24:15 UA review

26:39 UA channel mix

31:08 Altered gameplay creatives

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