From hypercasual to hybridcasual - The Voodoo story (#70)

This is no BS gaming podcast 2.5 gamers session #70. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠ Felix Braberg⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/BXqKnS-qfZU

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠!

Agenda:

00:00 Epic intro

02:40 Our South Korea visit

03:17 Felix is busy on a day we record a Diablo episode

03:45 Voodoo going hybrid casual

05:56 Hypercasual is dead ... to Voodoo!

07:03 Voodoo rumors

10:46 Habby is a new Voodoo

11:20 Get on a hype train, bro!

14:00 Mob control intro

18:23 Jakub still plays on his computer

20:00 Why close the ad? It's the best part!

21:30 No unfolding gameplay

26:20 Skipit's

26:40 Mob control ad monetization review

28:33 Admon estimates

30:10 UA introduction

31:30 UA channel mix

33:44 Mob control creatives

39:45 Collect em all creatives

43:25 Fake creatives in the game every 10 levels

44:25 Collect em all - UA channel mix

46:46 Collect em all, intro

50:25 Retention numbers

53:53 ASMR slicing!

54:10 Ads monetization

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design