How Ads increase IAP & Subscription revenue by Felix Braberg

Felix Braberg discusses the evolving landscape of ad monetization in mobile apps and games. He highlights the shift towards mobile apps, the increasing importance of ad quality, and innovative strategies for driving in-app purchases (IAPs) and subscriptions. He delves into the brain training app market, effective ad messaging techniques, and psychological pricing strategies that enhance user engagement and revenue generation.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg

Youtube: https://youtu.be/V9tr_ZbVFHY

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Ad Monetization Trends

03:10 Shift from Games to Mobile Apps

06:01 Ad Quality and User Experience

10:11 Brain Training Apps: A Case Study

17:00 Innovative Remove Ads Strategies

20:47 Conclusion and Key Takeaways

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

2025 is predicted to be the year of mobile apps.

There is a significant shift from games to mobile apps.

Ad quality is declining, leading to creative monetization strategies.

Push notifications can effectively drive user engagement.

Double-choice pricing can enhance perceived value.

Bundling IAPs with ad removal increases user purchases.

Mobile app companies are gaining traction in downloads.

Innovative ad strategies are crucial for revenue growth.

User experience is impacted by longer ad formats.

Understanding user psychology is key to effective monetization.

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Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes