This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/jHiBI7HRv0M Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 06:03 RoomSorts by GamingCat 08:33 Traffic Escape 12:22 Pizza Ready by Supercent 15:24 Hexa Sword by Lion Studios 19:32 App Open Rewarded Interstitial Ads in Hexasaur 25:09 The Brilliance of App Open-Rewarded Interstitial Ads 27:06 Using AI-Generated Images for Creative Inspiration 32:20 The Power of Static Images in Facebook Advertising 38:41 The Importance of Regular Creative Refreshes --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Different mobile games use various ad placements to monetize their apps Rewarded ad placements can be strategically placed to enhance the gameplay experience Banner ads can be conveniently located near core gameplay mechanics to increase click-through rates App open interstitials can generate revenue from users who show intent to play the game The effectiveness of ad placements depends on the number of sessions and session time App open rewarded interstitial ads can significantly increase ad impressions and revenue The game Hexasaur uses a clever implementation of app open rewarded interstitial ads to maximize ad exposure AI-generated images from the Mid-Journey library can provide creative inspiration for ad campaigns Static images are currently outperforming videos in Facebook advertising Regular creative refreshes, including the use of static images, are crucial for maintaining ad performance --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/how-to-market-a-merge-game-top3-ua?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes