How to reduce ANR's & crashes, organics improvements, ASO, SDK utopia & Manuel Prueter (#60)

This is no BS gaming podcast 2.5 gamers session #60. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠

Special guest: ⁠Manuel Prueter⁠

Youtube: ⁠https://youtu.be/79dnIjfWbRA⁠

Agenda

00:00 Intro

01:10 Manuel intro

02:18 Jakub is cheap

03:48 Is mobile really dead?

05:37 King of Organic Downloads

06:52 How to think about ASO?

08:28 How to get into Auto Collection similar games?

09:08 Stop with keyword stuffing

09:38 Google loves revenue (as quickly as possible)

10:05 App health intro

10:49 What are ANRs?

12:02 Magic number for ANRs is 0.47%

12:20 Why 0.47%?

12:48 mmmmmm

12:53 Put on your tinfoil hat pls!

14:23 How does the app loading process look like?

17:50 When do most ANRs occur?

18:32 You don't know when mommy is calling

19:28 Why is this app on pause consuming so many resources

19:38 Ways to mitigate ANR's

21:05 Manuel spilled already all the meat about ANR's :(

22:31 but shares more actionable tips about ANRs

23:40 Removing firebase help decrease ANRs by 25%

25:35 Tinfoil hat part 2

27:15 When to update the SDKs?

28:04 How ANRs influence the organic downloads

29:45 Lost organics, buy more users with UA

30:22 Slowcode, what is it?

31:07 Look at home first!

32:06 Million-dollar question: How hard is it to implement SDKs?

33:43 It's a business decision!

36:10 How to project ad revenue?

36:22 Remo gets excited and eventually asks a question!

38:11 Am I working for the paper bin now?

39:18 Do you exclude devices for showing ads?

41:03 Shout-out to Xiaomi devices

41:24 What are web view and ad loading?

43:30 No Ads for you, sir!

44:10 Manuel loves all SDKs

46:27 How do you structure the team around updating SDKs?

47:46 If you had to choose, what would you implement: SKD or a new feature?

GitHub resource mentioned in the podcast - ⁠https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin/issues/165#issuecomment-1504341154⁠

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