June's Journey: A party to die for - The power of community-driven content in gaming!

This is no BS gaming podcast 2.5 gamers session with @WoogaGames & @MediaBodiesMarketing ! Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Host: Matej Lancaric⁠

Special guests: April Laws, Edward Fuller

Youtube: https://youtu.be/KprKzQQelow

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Epic intro

01:30 Introduction and Guest Introductions

04:31 Planning and Logistics

08:13 Phases of the Project

10:18 Involving Players in the Ideation Process

13:45 Internal Team and Collaboration with MediaBodies

16:27 Challenges and Details of the Production

25:20 Engagement and Reach on Social Media

28:18 Episode Length and Viewer Engagement

32:29 Future Plans and Community Engagement

36:53 Reflections and Gratitude

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

April Laws

https://www.linkedin.com/in/aprillaws1/

Edward Fuller

https://www.linkedin.com/in/edwardjfuller/

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Takeaways

Collaborating with influencers and involving players in a video series can be a powerful way to engage and re-engage the community.

Planning and executing a project like this requires careful coordination, from selecting contestants to writing the story and creating puzzles.

Community-driven content that tells a good story can be a more effective marketing approach than traditional advertising.

Long-form videos can be engaging and successful in driving player engagement, especially when combined with interactive elements like puzzles and QR codes.

Even with a limited budget, smaller-scale community content initiatives can still have a significant impact.

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes