Publishing 101: What Game to Build, Why, and Which Publisher is Right for You by John Wright

In this monologue session, John Wright discusses the current state of mobile game publishing, emphasizing the importance of collaboration between developers and publishers. He outlines the challenges developers face in securing funding and the advantages of working with publishers, including access to expertise and technology. The monologue also covers strategies for choosing the right game and publisher, understanding the game discovery process, and the differences between farming and hunting strategies used by publishers to find new games.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists:John Wright

Youtube: https://youtu.be/Ja0Vf2lNHoA

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Chapters

00:00 The Current State of Mobile Game Publishing

08:27 Choosing the Right Game and Publisher

15:26 Understanding Publisher Game Discovery

23:31 Farming vs. Hunting: Publisher Strategies

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John Wright

Independent publishing consultant

https://www.linkedin.com/in/johnwright1987/

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

The current state of mobile game publishing is positive, with notable successes.

Developers face challenges in securing funding, making publishers essential partners.

Lean teams should focus on core game development and utilize publisher expertise.

True innovation in games can lead to significant success but carries high risk.

The plus one strategy allows for lower risk and faster validation of game concepts.

Market research is crucial; developers should use data tools to inform their decisions.

Finding the right publisher is vital for game success; alignment with their thesis is key.

Building relationships with publishers can lead to future opportunities, even after rejection.

Publishers use both farming and hunting strategies to discover new games.

Understanding publisher strategies can improve a developer's chances of getting signed.

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