The mystery case of My Perfect Hotel - A New hybrid casual framework for Idle Arcade (#78)

This is no BS gaming podcast 2.5 gamers session #77. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/Xl4ZHy_7HRo

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Agenda:

00:00 Epic intro

02:30 young Felix

03:04 Empire takeover insights

04:50 Google announcement

06:44 UA flamboyant Flamingo - 2.5gamers swag!

07:42 My perfect hotel intro

08:28 Ad monetization intro

09:23 SayGames Ad playbook

10:54 What is the average playtime per session?

12:05 Skip-it's evolution

14:15 Retention figures

17:21 Ads revenue figures

20:28 UA interesting facts

21:23 1-year old softlaunch?

25:23 UA masterclass

27:30 Creative numbers comparison

42:08 Top performing video on Google Ads - 7 minutes long

45:00 Maven Matej Rating

45:28 My perfect hotel history lesson

48:32 Game design review

50:58 SayGames building a template for Idle Arcade

53:21 What is Arcade Idle?

54:27 Get the pillow, get the pillow!

57:27 IAP ranking

57:48 King or Fail!

01:00:50 They could earn so much more IAP

01:03:40 Jakub was in Limassol

01:04:20 Felix taking us home!

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric