Top Troops Global launch case study: Game design, Ad monetisation & UA review (#82)

This is no BS gaming podcast 2.5 gamers session #81. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/auI06IUhqik

Join our slack channel here: ⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ⁠⁠⁠

Agenda:

00:00 Epic intro

02:00 History lesson 

09:40 God bless Autosort (and Laura Taranto!) 

11:17 Merging for efficiency

12:00 Merge for midcore

16:00 Five vectors

17:30 Top Troops Downloads and revenue numbers

20:14 Not great, not terrible

21:52 Everything is bullshit unless its waifus

27:00 What is the merging for? 

28:30 JUST Merge units FFS

31:05 Admonetisation review

34:10 Evil admon placement on Autosort

37:45 UA review

39:00 Merge CPIs

40:48 Different creative concepts 

41:01 Our favorite Hook is the CAPTAIN HOOK

42:00 We are all here for the ads

44:38 No Fake ads, oh wait! There they are. 

49:37 Creative suggestions

53:08 UA channel mix

55:00 Low-hanging fruit  

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