Triple Tile vs. Triple Match 3D showdown! In-depth UA, creatives, Admon, Game design review (#65)

This is no BS gaming podcast 2.5 gamers session #65. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Youtube: https://youtu.be/s-BCrDt88Rk

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!

Agenda:

00:00 Epic Intro

03:25 Ad monetization review

05:55 Pesky IAP revenue

06:22 Small Waifus in tile games are coming

09:57 Exact Admon monthly revenue assumption A'la Felix

12:15 Felix cracks an admon jokes

12:17 "Haha" moment

15:12 BS meter is blinking

17:08 UA review

17:51 Revenue by country breakdown

19:48 Very accurate, amazing budget calculations, A'la Felix

21:12 Definitely Woo rather than a Boo

22:41 UA channel mix investigation

24:41 Felix is not brave enough to speak up

25:27 Altered gameplay with enhanced interaction

28:05 Old Lady kicking ass on the UA front

29:50 Feels a little bit ASMR, no? Shut up!

31:15 Why would you use a slot machine in your creatives?

33:19 Triple match 3D!

34:43 UA channel mix of Triple Match 3D

35:57 Live Creatives comparison

39:19 Game design review

40:30 History lesson

41:27 Austin is trying to escape the evil shark

44:30 Jakub is being attacked by three interstitials in a row!

49:35 Clash of Clans UA people, please get your banner sizes in order

50:36 Ad SDK investigation

52:13 Automatic UGC?

53:50 MAU 2.5gamers Party - signup now!

We are co-organizing a fun night at the Encore beach club. Please register on this link⁠ https://info.youappi.com/mau-2023-club-guest-list-general⁠⁠⁠⁠ or ping me. ⁠⁠⁠⁠

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

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