two & a half gamers session #21 - How to run efficient UA on TikTok? TikTok's explosive growth

This is no BS gaming podcast 2.5 gamers session #21. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/0aHX6LQrhrs

Agenda:

1:30 Explicit ads (Breaker Fun 1 & 2 by MoGame)

https://res1.applovin.com/o7e02c07/c90fed39eb8753b02925462885680884e45f69e9_v23_phone.mp4

https://res1.applovin.com/o7e02c07/723bb9954d431db13fbbad23fc66e1546398d74b_v23_phone.mp4

Google Play SDK Index - https://play.google.com/sdks

6:30 Bobby Kotick voted to be re-elected to board by Activision Blizzard shareholders

https://www.pocketgamer.biz/news/79039/bobby-kotck-voted-re-elected-board-activision-blizzard-shareholders/

8:03 Meta Reveals VR Headset Prototypes Designed to Make VR ‘Indistinguishable From Reality

https://www.roadtovr.com/meta-vr-headset-prototypes-visual-fidelity-indistinguishable-from-reality/

11:20 TikTok’s ByteDance Generates $1 Billion From Mobile Games in One Year

https://sensortower.com/blog/bytedance-mobile-games-one-billion-revenue

16:50 Tiktok rocket ship

Slope after hitting $10bn in revenue what happens after that

• Report from May 2022 said Tiktok is on track to triple it’s ad revenue passing revenue of Twitter and Snap
• Tiktok (only) triple from $3.8bn in 2021 to $11.6bn in 2022 (200% increase)
• Those numbers don’t lie - you can't reach this scale without advertisers getting value
• Thought that could be a nice segway into Matej doing a state of the tiktok

19:20 Tiktok UA intro

20:15 Tiktok Fun facts (location targeting restrictions)

29:00 Pangle issues

33:00 UA best practices

39:00 US Purchase campaign (FB vs tiktok CPI comparison)

39:40 UA challenges

42:30 Initial campaign structure & targeting

44:00 "predictions"

Please share feedback and comments - [email protected] / lancaric.me