two & a half gamers session #25 - Does Ubisoft give a F! about mobile games? GD, UA & Admon analysis

This is no BS gaming podcast 2.5 gamers session #25. This week we continue with our new segment! The Mobile Gaming Company Happy Hour where we do a deep dive on a mobile gaming company from the perspective of Game Design, UA and Ad Mon. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/i5uGERxrZMk

Today we’ll be discussing Ubisoft

1:18 Some general information on Ubisoft:

Let’s dive into the first sets of numbers!

• Ubisoft is as all of you know a French company which is also reflected in their 2021 annual financial statement. The cover page which you’re greeted by has a picture of two playable characters that are looking down on you with a look of sheer superiority.
• Ubisoft was founded by Yves Guillemot, who still leads the company as its CEO and largest shareholder with an 18% stake.

7:41 Felix speaks French about Ubisoft mobile

8:21 Ubisoft mobile portfolio general info & revenues

23:50 Insider South Park info

25:00 Idle miner OG idle game + all other new IDLE games 

29:00 Ubisoft non-mobile portfolio info

32:20 User Acquisition intro

33:20 UA spend

34:08 Main UA channels

36:10 Creatives FB vs Google

38:20 UA suggestions

42:00 Kolibri UA 

42:30 Kolibri main UA channel

44:00 Admon intro

47:10 Kolibri Admon

50:00 Greenpanda games admon

50:30 1492 admon

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