two & a half gamers session #28 - Admob bidder uplift update, how do hypercasual games make money?

This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/U-DQSUagL48 

Agenda: 

00:00 Intro 

02:50 Embracer Group Q1 financials reveals 107% increase in net sales 

07:10 Google iOS + Retargeting updates 

09:10 Admob Bidding update with numbers! 

20:00 How do hypercasual games make money?  

33:33 Ad network campaign structure  

Mentioned gamecamp video with high optin rates examples https://youtu.be/ncnjjfAVS5E 

Hit the Subscribe button on Youtube, Spotify and Apple! 

Please share feedback and comments - [email protected] / lancaric.me