two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games

This is no BS gaming podcast 2.5 gamers session #33. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/-qRBi3s4w68

Agenda:

00:00 Intro 

05:00 Why developers use fake ads?

06:00 Why is it happening? 

08:00 Reviews? 

12:00 Facebook banning the fake ads? how about nope

13:20 Fake ads as a funnel

14:30 What affects the CPI?

16:50 fake core gameplay as an evolving trend

18:30 evolution fake ads

24:00 8 million a month revenue for 5 year old game with 0 changes

https://lancaric.me/fake-ads-in-user-acquisition-the-untold-story/

27:20 Is Jakub a changed man after getting covid? 

27:30 Is Kingdom Guard a tower defense? WRONG!

34:40 X-Hero example

36:00 Fake ads = game play illusion 

37:00 Best predictor of creative performance? 

38:20 End cards 

39:10 3 click end card template

42:55 "You don't need to have great creatives", Felix

45:20 Real data for longer end cards

See you at PGC Helsinki!

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