two & a half gamers session #39 - How to do a game review? Rush Royale full UA, GD, Admon analysis

This is no BS gaming podcast 2.5 gamers session #39. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Special guest: Maria Gillies

Youtube: https://youtu.be/jqa5V05U1eM

Agenda:

00:00 Intro

04:04 My.games was removed from App store & GP

05:00 Why did it happen? Oligarchs much?

08:11 How do you do a game review properly?

08:40 UA review in general. What to look for?

10:20 Unfortunate news. Diversify the diversification t-shirts stuck in China. 

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13:27 Reviewing individual UA channels

14:40 UA benchmarks

15:50 Rush Royale creatives strategy

19:40 How to approach the game review from the product side?

20:50 Wild Detective Pikachu appears

25:40 Product trick how to do a fast review

29:00 You need to know the archetypes 

29:50 Jakub & his balloons

31:00 Habby examples

31:23 What is the difference between the core gameplay and game meta with examples?

33:27 Explaining excel sheets to random industry peeps

34:15 Pacing is a delicate balancing act

36:33 My.games portfolio 

36:35 Jakub is geeking out on the Rush Royale product review 

42:50 Jakub is happy Maria is on the pod 

43:35 The BEST part of the product review - Ad monetisation

45:30 6 ads placements 

46:52 Hypothetical question: Should you add ad monetisation to the game or bank on the premium feel? 

48:30 Marvel Snap AdWINK

48:50 Felix magical Daily Ad revenue estimate calculation 

51:15 How critical is it to hire an expert in Admon?

54:00 Ad network mix review

56:00 What to add into the mix to get ARPDAU higher by 5% 

58:50 How to select the games for review?

1:00:00 How do you know what to look for? 

1:01:00 How do you define interesting live ops?

1:03:00 Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it

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