two & a half gamers session #44 - New creative strategy from CN, UA winner of 2022, games update

This is no BS gaming podcast 2.5 gamers session #44. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/H5WyEwzm0-A

Agenda:

00:00 Intro

03:00 New creative strategy coming from China

07:31 Creative d*ck move

09:10 Meta, Google, and Facebook can do something about it (right, Felix?)

oh yeah, Meta = Facebook

11:50 Rewarded ads are only for Games, not Apps!

12:54 Games updates

16:20 No segmentation for Special offers? WHY NOT?

19:25 Survivor.io Numbers update

29:46 UA review of 2022

30:20 Adikteev Crosspromo

30:50 TikTok UA Winner of 2022

39:20 UA diversification

41:49 Diversification is fucking important

43:47 Fill rates in India - How to increase it?

48:53 Predictions coming next week!

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Latest blog: https://lancaric.me/user-acquisition-creative-learnings-2022/ 

Latest Adikteev blog: https://www.adikteev.com/blog-adikteev/cross-promotion-for-mobile-app-growth-why-now