Warcraft Rumble: Deep dive into game's complexity, spend depth, systems, vectors, UA & creatives (#84)

This is no BS gaming podcast 2.5 gamers session #84. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠

Youtube: ⁠https://youtu.be/FoDkTMmxsJ4

Join our slack channel here: ⁠⁠⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ

Agenda

00:00 Epic intro

04:00 Warcraft Rumble intro

09:49 no UA push?

10:45 Clash royale

15:00 Leaders / Hero characters

17:08 Is this a mass-market mobile game?

23:23 You can make very bad decisions early on

23:22 No more Charmander, Bulbasaur or Pikachu

25:27 The GRID

32:38 Super customization of heroes & Troops

34:49 Custom army slots?

36:25 PvE COOP for old people

39:46 The Guild system

46:10 Spend depth

49:22 Technical issues

50:45 Playing on the emulator is illegal

56:00 High standards for rating

57:22 Soft launch of Warcraft Rumble

59:10 Social media

59:55 CPIs for Warcrafr Rumble

1:02:20 Are they spending at least something?

1:04:42 Are they running for a captain hook of the year?

1:08:24 Sell the minis!

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://lancaric.me/top-troops-global-launch-ua-case-study

Do you have UA questions nobody can answer? Ask ⁠⁠⁠Matej AI⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Also, check out Blizzard’s soft launch playbook for Warcraft Rumble here!