Zombie.io global launch case study: A Midcore game with complex gameplay & wide range of features

Apocalyptic Zombie.io adventure is available now! Immerse yourself in this delightful casual shooting mobile game in Zombie.io, where you take on the role of an adorable potato protagonist.

The game unfolds in a world where extraterrestrial potatoes accidentally find themselves on Earth, forging an alliance with humans to combat the sudden zombie threat and save the world.

This is no BS gaming podcast 2.5 gamers session #110. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/46wdtF6eNAE

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Epic intro

01:09 Introducing Zombie.io

03:04 Complex Gameplay and Confusion

06:07 Features and Events in Zombie IO

09:42 Rewarded Ads and Epic Heroes

12:32 Monetization Strategies

16:08 Automation and Gameplay

18:14 Exploring the Features of game

36:38 Introduction and Overview of 'Legend of Mushroom'

41:12 Analyzing the Game's Ad Placements

46:22 Discussion on Creative Strategies and Concepts

49:18 Reviewing the Mediation Stack and Ad Revenue

53:08 Final Thoughts and Rating

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Zombie IO is a mid-core game with complex gameplay and many features.

The game automates many aspects of gameplay, allowing players to watch and progress.

Rewarded ads are heavily integrated into the game, providing players with additional rewards.

The game monetizes through in-app purchases, including battle passes and other items.

The company behind the game, JoyNet Games, has a history of successful games, including Legend of Mushroom.

The game's potential for high revenue may be limited due to its mid-core nature and target audience.

The gacha system is used to obtain powerful equipment and items.

The game's ad placements are extensive, and players may watch multiple rewarded ads per session.

AdMob is the primary ad mediation platform used in the game, providing a better user experience compared to other platforms. The game 'Legend of Mushroom' uses various creative concepts in its ads, including the 'twisted blades' and 'sword' creatives.

Jakub emphasized (again) the importance of social features in driving player engagement and retention.

There is potential for improvement in the game's mediation stack, with the addition of more networks to increase ad revenue.

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Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes