BDTP. Product Monetization with John Kotowski

Today we have another episode of Better Done Than Perfect. Listen in as we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Buyerson, Inc. — John’s consultancy
• SaaS Monetization: The Secret Weapon for Growth
• How to Write a Pricing Update Email: 14 Examples from Real SaaS Companies
• How To Price Your Product: A Guide To The Van Westendorp Pricing Model
• Follow John on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.