Episode 118: Customer Top Tasks with Gerry McGovern

Before designing anything, how do you figure out what your users need in the first place? Today we're diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You'll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.

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Show Notes

• Gerry's website — customer experience insights published since 1996 (don't forget to subscribe)
• Gerry's books
• Identifying Customer Top Tasks — Gerry's article on Medium
• Episode 111: Effective Website Navigation with Els Aerts
• SurveyMonkey — a popular survey tool
• Jared Spool, Jacob Nielsen — UX thought leaders that influenced Gerry's work
• Optimal Workshop — great user research tools
• MeasuringU by Jeff Sauro, This is HCD by Gerry Scullion — recommended UI/UX resources
• Customer Carewords — Gerry's consulting website
• Follow Gerry on Twitter: @gerrymcgovern

Today's Sponsor

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