Episode 127: Content Strategy with Chris Huylebroeck

How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience.

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Show Notes

• Episode 118: Customer Top Tasks with Gerry McGovern
• Content Modelling: A Master Skill — an article by Rachel Lovinger
• Wine, Content, and Domain Models — an article by Michael Andrews
• Tree testing — a Wikipedia article
• Internet Architects — a company where Chris currently works
• Follow Chris on LinkedIn
• Follow Chris on Twitter: @cHuylebroeck

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