Episode 145: The Business of Mobile Apps with Sean Casto

Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app.

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Show Notes

• PreApps — Sean's app marketing agency
• App Secrets: How to Create A Million Dollar App — Sean's book
• The One Thing — a book by Gary Keller and Jay Papasan
• Measure What Matters — a book by John Doerr
• Sean's website
• Follow Sean on Facebook

Today's Sponsor

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