Episode 172: Naming Your Product with Brad Flowers

We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You'll learn about the stages of the naming process, why it doesn't have to be customer-centric, and how to make the right decision.

P.S. No words can describe what's going on in the world. The interview was recorded several weeks in advance. Sponsorship revenue from this episode goes to Black Lives Matter.

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Show Notes

• Bullhorn Creative — Brad's agency
• The Naming Book — Brad's book
• Anything You Want — a book by Derek Sivers
• How Nike almost ended up with a very different name
• Ferrari's Subliminal Cigarette Ads
• Get Brad's book
• Follow Brad on Twitter: @BullhornBrad
• Drop Brad a line at [email protected]

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