Episode 197: Building All-In-One Products with Jesse Hanley

Classic product recommendation is to focus on something, but “all-in-one” products can also get wildly successful. How are they made? Do their multiple features cause chaos and anxiety, or is there a secret sauce to creating harmony? Our guest today is developer, advertizer, and Bento founder Jesse Hanley. You’ll hear how Jesse has been expanding his product over the years, and how he masterfully juggles multiple features, a large user base, support tickets, and much more.

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Show Notes

• Bento — Jesse’s all-in-one SaaS product, email marketing automation
• Userlist — Jane’s SaaS product
• Drip, Klaviyo, Intercom — other popular marketing automation platforms
• Basecamp — a popular project management and team communication tool
• React Native — a tool for building mobile apps
• Slack — a popular team communication app
• Loom — a video messaging tool
• Elasticsearch, Honeybadger — tools Jesse uses for fast search queries and error reporting
• Braze — a mobile engagement automation company
• Dynamic Yield — a UX optimization platform, acquired by McDonald’s in 2019
• RightMessage — a web personalization tool by Brennan Dunn and Shai Schechter
• Follow Bento on Twitter
• Follow Jesse on Twitter or send him a DM
• jessehanley.com — Jesse’s personal website

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

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