Episode 200: The Power of Branding with Dennis Field

Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user’s role in your brand’s story? You’ll hear Dennis talk about his work process, brand amplification, storytelling, finding your “why”, employee branding, and the various facets of brand love.

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Show Notes

• Episode 1: Dennis Field
• Episode 50: Becoming a Brand Evangelist with Dennis Field
• InVision — one of the most popular product design platforms, where Dennis works
• Happy Patron — Dennis’s product
• Fundamental UI Design — Jane’s InVision course
• What is Employee Branding? Why Does Your Company Need It? — an article by Migs Bassig
• Start With Why — a popular book by Simon Sinek, Jane’s favorite
• Culture Amp — an employee branding and amplification tool
• Who Gives a Crap — an outstanding brand of organic toilet paper
• Homesick Candles — a unique candle company (another great example of brand storytelling)
• Episode 178: Your Personal Design Style with Meg Lewis
• Episode 169: Building Your Brand with Austin Church
• Freehand — InVision’s free whiteboard feature
• iamdennisfield.com — Dennis’s personal website
• Follow Dennis on LinkedIn and Twitter

Today’s Sponsor

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