Episode 253: Brand Voice & Tone with Reese Fuller

How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.

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Show Notes

• Work & Co – Reese’s place of work
• Apple’s Human Interface Guidelines
• Mailchimp’s Content Style Guide
• Consumer Packaged Goods Directory
• Thingtesting
• The Brand Identity
• UX Content Collective
• Content + UX
• Connect with Reese on LinkedIn

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