Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Show Notes

• Intercom on Jobs-To-Be-Done (book)
• Bob Moesta — original architect of JTBD framework
• Ash Maurya on Jobs-to-be-Done and Running Lean
• Getting Started with JTBD — Eric's learning guide with links and resources
• Eric's website
• Follow Eric on Twitter: @ericmwhite

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.