Episode 43: User Experience in Ecommerce with Kurt Elster

We're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers.

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Show Notes

• Ethercycle — Kurt's ecommerce consultancy for Shopify businesses
• Ecommerce Bootcamp by Paul Reda and Kurt Elster
• Kurt Elster's Ecommerce Hacks Weekly
• The Unofficial Shopify Podcast
• J. Peterman, CozyPhones, Violent Little Machine Shop, Everest Bands — some of the stores we mention as examples
• The Brain Audit by Sean D'Souza
• Kurt's website
• Free resources for ecommerce professionals and store owners
• Follow Kurt on Twitter: @kurtinc

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