Episode 96: Building a Global Customer Base with Ed Freyfogle

Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You'll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing.

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Show Notes

• OpenCage Geocoder — Ed's company, a service that converts coordinates to and from places
• MicroConf, MicroConf Europe — conferences we discuss
• Episode 59: International UX with Joe Leech
• Quaderno — a tool for managing sales tax automatically
• Stripe, Xero — tools for handling payments and accounting
• ipinfo.io — an IP identification service
• Ed's personal website
• Follow Ed and his company on Twitter: @freyfogle, @OpenCageData
• Try OpenCage Geocoder free and use promocode UIBREAKFAST on checkout to get your 10% lifetime discount

Today's Sponsor

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