Episode 98: Value-Based Design with Nick Disabato

How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table.

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Show Notes

• Draft — Nick's design consultancy
• Value Based Design — Nick's upcoming book
• Episode 36: Research-Driven A/B Testing with Nick Disabato — Nick's previous episode
• Cadence & Slang — Nick's book about interaction design
• Pricing Creativity — a book by Blair Enns
• What to Learn From Tropicana’s Packaging Redesign Failure?
• Draft's best case studies
• Dissecting Great Sales Copy For Productized Consulting — an article by Patrick McKenzie (including praise for Nick's Draft Revise sales page)
• Average Revenue per User (ARPU), Average Order Value (AOV) — popular key performance indicators (KPIs)
• Mobile First — a book by Luke Wroblewski
• Kissmetrics, Annielytics, ConversionXL — great resources to learn about Google Analytics
• Sample application form for Draft Revise
• Give It Five Minutes — an article by Jason Fried
• Follow Nick on Twitter: @nickd

Today's Sponsor

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Interested in sponsoring an episode? Learn more here.

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