Clickbait and Switch: The Viral Spread of Social Media Misinformation

On this week's podcast episode, Professor Tim Caulfield joins us to discuss the media's impact on health policy and science literacy. We dig into the concept of false balance with recent examples, and the phenomenon where people turn to unproven wellness hacks and advice endorsed by celebrities as opposed to evidence-based expert guidance. We talk about predatory journals and publications that muddy the waters and their impact consumption of science information. And of course, we cover the motivation of those who spread misinformation and how that shapes individual and collective behaviors. This was a very interesting and dynamic conversation that you definitely don't want to miss!

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