Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta

Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for Meta (formerly Facebook), it's fair to say Dave has a pretty sizeable task on his hands. He's no stranger to large marketing bets, having been on the marketing team for Google Glass, which ultimately failed. But sandwiched in-between working for Google and Meta, Dave worked for Obama's Whitehouse for the United States Digital Service.

In this episode we discuss if the US is behind the UK in terms of marketing thinkers, why marketing education is overlooked, why Google Glass failed and what the future holds in terms of the Metaverse.

Links

• Dave's LinkedIn
• Dave's viral LinkedIn article
• Jon's LinkedIn
• Jon's Twitter
• Watch the Uncensored CMO on YouTube

Timestamps

00:00 - Intro
00:58 - Dave’s favourite episodes of Uncensored CMO
01:50 - Elon vs Mark in a fight
02:31 - US vs UK marketing
03:57 - How to not be full of sh*t in marketing
09:16 - Was Google Glass a failure?
15:50 - Launching the Meta X Rayban Sunglasses
20:28 - Explaining the metaverse
24:02 - How to quantify the success of the metaverse
26:29 - When will the metaverse become mainstream?
30:58 - Making virtual reality more familiar
32:28 - Does tech have a marketing problem?
38:20 - Working for founders
46:39 - Working at President Obama’s Whitehouse
53:35 - Working with low budgets
56:47 - Dave’s bets for 2024