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Uncensored CMO

Creative effectiveness in a crisis - Orlando Wood

32 min • 13 maj 2020

Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.

What we cover:

  • What is Lemon all about?
  • How right-brained attributes in advertising can help long term brand building
  • What impact will the Coronavirus have on the left-right brained way we think of the world?
  • Should you continue doing the 'Covid-Ads' or should you stick to what you know?
  • Can old Ads really be effective? Should brands go into the archives?

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