How to run an ad agency - Ian Millner

Ian Millner is global CEO and co-founder of iris one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a partnership with his co-founders and it now boasts some of the world’s most famous brands such as Samsung and Adidas. A genuine multi-disciplinary agency with offices around the World iris have successfully moved with the times.

In this episode

• Why agencies get the clients they deserve
• The importance of genuine diversity and how it contributes to innovation
• Why a good pitcher does not always make a good partner
• Finding sources of unfair advantage
• When clients make things they wouldn’t buy from an agency
• Why Ian can’t stand Ad industry awards
• When it makes sense to in-house your agency and out-source your agency
• Why Campaign should apologise for backing down on the Nigel Farage front cover
• The importance of creating cultural assets in today's social media driven age
• Ian reveals his plans to write a book about unspoken social behaviour

Follow me:

• Twitter | @uncensoredCMO
• LinkedIn

Contact me:

• Website | www.uncensoredcmo.com
• Email – [email protected]

Ian Millner

• Ian's Twitter
• Iris' Twitter
• Iris Worldwide