3. The Service Design Lead - Dr. Jon Sykes @ National Highways

Dr. Jon Sykes is Head of Service Standards at National Highways.

In this third episode of Understanding Users, Jon and I chat about his fascinating and diverse career in service design; the power of collaborative design workshops, and the real benefit that using evidence-based user insight can bring when you’re trying to win round sceptical project stakeholders.  

He also plays my 3 card challenge to share his favourite UX tool, favoured technique and a trend he sees in the future. 

Thanks for listening, and I hope you enjoy the episode. 

Mike Green

This podcast is brought to you by Researchable UX.