33. The Conversion Rate Optimisation (CRO) Expert - Ihor Sokol @ Conversion Rate Store

What's the best way to run an A/B test? How can you increase your customer conversion rate through UX research? What is funnel performance analysis? 

"If you listen to your users they will tell you what they want and then you have to be creative in.....the experience that generates value for them. This is what customer centricity is in my view - generating value so that users are willing to continue their engagement with you and continue their interaction. So qualitative analytics and UX research is what makes CRO effective..."

Ihor Sokol is Co-Founder of Conversion Rate Store, a Ukraine-based Conversion Rate Optimisation (CRO) agency.

Ihor is a CRO/UXO pro who has been in the CRO/UXO field for almost a decade. He co-founded a performance-based CRO agency ConversionRate.Store, leading CRO projects for companies like Microsoft, Comodo, Ukrainian International Airlines, and Depositphotos. He is a regular speaker at marketing conferences, and a lecturer of UX, quant analytics, and A/B testing at CRO Academy.   In this episode, Ihor and I discuss the CRO and UX research strategies he and his team use to drive up customer conversion rates for their clients, the challenge of finding the right CRO experts to work with him and his team, and the ways to convince sometimes sceptical clients of the value of CRO.   

Finally, he plays my 3 card challenge to share his favourite UX tool, favourite technique and a trend he sees in the future. 

Thanks for listening, and I hope you enjoy the episode. 

Mike Green

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