34. The CEO creating tooling for rapid, continuous UX research at scale - Axel Thomson @ Ribbon

Axel Thomson is the CEO and Founder of Ribbon, a platform for rapid, continuous UX research that lets organisations do user interviews and in-product surveys in real time with customers, as they are actually using that organisation's website or apps.

In this episode, Axel and I chat about his career pivot from product manager to digital start-up founder, and how the challenges he faced as a product manager recruiting the right users to research with at pace and at scale led to the genesis of Ribbon. 

We discuss his views on the future of user research, the lessons he's learned as a founder, and the importance of resisting the urge to fill awkward silence when interviewing users...

Finally, he plays my 3 card challenge to share his favourite UX tool, favourite technique and a trend he sees in the future. 

Thanks for listening, and I hope you enjoy the episode. 

Mike Green

This podcast is brought to you by Researchable UX.

My thanks again to our sponsor Ribbon. If you'd like to learn more, visit their website or reach out to Axel directly. 

If you have a moment, I'd love to hear your feedback on the podcast to help me improve it. 

And finally, if you'd like to support the podcast in a very modest way yourself and help me continue to produce more of the kind of content you'd like to hear, buying me a virtual coffee would be hugely appreciated. Thank you!