This week, Sal and Dave sit down with Kyle DiPeppe from Hedgehog Markets to discuss their bid to become the largest prediction market in crypto. We talk about the history of prediction markets outside of crypto, what has fuelled their success to date, how to leverage decentralized technology for competitive advantages to traditional betting markets - and what happens to volumes post the 2024 US Elections. Crypto-based prediction markets are one of the clear breakout applications this cycle, and the fight right now is to avoid irrelevancy post the US election. Listen to Kyle explain how he thinks Hedgehog Markets will navigate the difficult 'second album' of prediction market success. - - Episode Resources Follow Kyle : https://Twitter.com/kdipep Follow Hedgehog Markets : https://Twitter.com/HedgehogMarket - - Podcast Resources Follow Sal: https://twitter.com/salxyz Follow Dave: https://twitter.com/SolBeachBum Follow Zen : https://twitter.com/ZenLlama Follow Unlayered: https://twitter.com/UnlayeredPod Subscribe on Spotify, Apple, or Google: https://unlayered.io/ Subscribe on YouTube: https://www.youtube.com/@UnlayeredPod - - Time Stamps (0:00) - Route Into Crypto & Prediction Markets (4:31) - Comparison Between Memecoins and Prediction Markets (6:45) - History of Prediction Markets (11:22) - How Does Hedgehog Differ To Betting Sites (13:46) - Hedgehog's Competitive Landscape (17:35) - Process to Create a Market (23:46) - How to Deal with Oracle Veracity (28:40) - How to Select Starting Odds (31:34) - Maintaining Volumes Outside US Elections (37:48) - Potential Risks Around Prediction Markets (41:39) - Building Markets Outside of Traditional Betting Verticals (46:36) - Vampire Attacking PolyMarket (52:28) - Going Mobile (54:47) - Looking Ahead