The Ellen MacArthur Foundation indicates that converting just 20 percent of global plastic packaging into reuse models is a 10 billion business opportunity that benefits customers and represents a crucial element in the quest to eliminate packaging waste and pollution. Senior Editor Anne Marie Mohan makes her unPACKed with Packaging World debut to offer reasons reusable packaging hasn’t caught on quicker and outlines emerging frameworks to make implementing reusable packaging easier for OEMs, CPGs and consumers.