On this episode where we delve into the circular economy's role in sustainable packaging with our guest, Tim Grant. As director at Lifecycles, Grant sheds light on the importance of integrating economic considerations into environmental strategies, highlighting how the circular economy offers a more accessible framework for both industry and government. We navigate through the complexities of sustainability metrics, discussing the balance between reducing material use and promoting recyclability. Join us as we unpack the challenges and opportunities in aligning sustainability goals across global supply chains, driven by both consumer demands and the pivotal role of multinational corporations.