Circularity is an important aspect of sustainability, aiming to keep materials and resources in use through multiple cycles. While thermoforms can be recycled, the current recycling rates are relatively low, presenting an opportunity for improvement. Zach Muscato explains how incorporating more post-consumer recycled (PCR) content is crucial, but requires increased demand and consumer education. He adds that accessible and equitable recycling systems and building trust in the recycling process are also important for improving sustainability efforts.