188: The 3 Biggest Forces Changing Your Wine Now with Mike Veseth, author of Wine Wars II: The Global Battle for the Soul of Wine

Which three forces have shaped the evolution of the modern wine market more than any others? What is a wine economist? How have the wine industry and wine buyers evolved in the past 10 years? How does that impact the wines you drink?

 

In this episode of the Unreserved Wine Talk podcast, I'm chatting with author and editor of The Wine Economist newsletter, Mike Veseth.

 

You can find the wines we discussed at https://www.nataliemaclean.com/winepicks

 

Highlights

What is a wine economist?

How did a budget vacation start Mike on the path of becoming a wine economist?

How do the three main forces outlined in Wine Wars shape global wine?

How does the natural wine movement act as a push-back force in the industry?

What is a terroirist?

What fascinating new stories will you read about in Wine Wars II?

Which wine buyer insights were uncovered through Project Genome and how did it impact the industry?

Why is it a bad idea to paint all celebrity wine with a broad brush?

Which wine brands have leaned heavily into their image and seen huge success?

What did Mike learn about silk road terroirists in writing Wine Wars II?

Why are there so many terroirists in the Republic of Georgia?

Who is Chinese wine for?

How has Chinese wine evolved and what impact did the pandemic have on domestic consumption?

 

Key Takeaways

I found it interesting how globalization at one end of the spectrum and terrorists at the other end are having a profound impact on the style and type of wine we drink now.

Mike gives us great insights into what a wine economist does.

The wine industry and buyers changed so much in the past 10 years.

 

Join me on Instagram, Facebook and YouTube Live

Join the live-stream video of this conversation on Wed at 7 pm ET on Instagram Live Video, Facebook Live Video or YouTube Live Video.

I want to hear from you! What’s your opinion of what we’re discussing? What takeaways or tips do you love most from this chat? What questions do you have that we didn’t answer?

Want to know when we go live? Add this to your calendar: https://www.addevent.com/calendar/CB262621

 

About Mike Veseth

Mike Veseth is editor of The Wine Economist newsletter (WineEconomist.com) and author of more than a dozen books including Wine Wars (2011), Around the World in Eighty Wines (2018) and Wine Wars II: The Global Battle for the Soul of Wine (2022). He is a sought-after speaker at wine industry meetings both in the United States and around the world.

Veseth’s writings on wine and globalization have been widely praised. Globaloney was selected as a Best Business Book of 2005. Wine Wars was chosen a Best Wine Book of 2011. The Wine Economist was named Best Wine Blog by Gourmand International in 2015. Money, Taste, and Wine: It’s Complicated received the 2016 Gourmand International award for Best Wine Writing. Around the World in Eighty Wines was named one of the 100 best wine books of all time by BookAuthority.org.

 

 

To learn more about the resources mentioned in this episode, visit https://www.nataliemaclean.com/188.