#97 Untangling: AI & Creativity with King Willonius

This week on Untangling Web3, we're joined by artist, comedian, and AI innovator King Willonius to explore how artificial intelligence is reshaping creativity, comedy, music, and storytelling.

Known best for his viral AI-generated track "BBL Drizzy," King breaks down the mechanics, ethics, and cultural implications of using AI as a creative collaborator—offering a first-hand look into how creators are using technology to expand the boundaries of art and expression.

Key highlights:

• BBL Drizzy, Kendrick Lamar, and AI in Culture: The viral moment surrounding the Drake and Kendrick Lamar feud was deeply intertwined with AI. King Willonius used Udio to generate "BBL Drizzy," a satirical, soul-inflected track that responded to the online drama. The song’s meteoric rise—created in under 30 minutes—became a cultural flashpoint, blurring the line between parody, artistry, and AI commentary. This moment demonstrated AI’s power to remix and engage with real-time culture, while raising urgent ethical questions about voice cloning and artistic ownership.
• Ethics, Voice Cloning, and Artist Rights: The accessibility of voice cloning and image generation raises complex issues about consent, ownership, and cultural legacy. When prominent artists like Drake use AI-generated voices of deceased icons like Tupac, it creates a normalization of practices that many consider ethically gray. The absence of clear frameworks invites both innovation and abuse. For creators, the challenge is balancing the freedom to remix with the responsibility to respect identity and provenance.
• Creative Empowerment vs. Creative Replacement: AI’s primary impact is in lowering barriers to entry and compressing timelines. Instead of needing a studio, a team, and weeks of iteration, a solo artist can now produce music, video, and design in a fraction of the time. While some fear AI will replace creatives, King frames it as a class-leveling force—one that empowers marginalized voices and expands access to professional-grade tools.

Artificial intelligence is not just a tool for productivity—it is becoming a medium of cultural expression, satire, and commentary. The future of creativity involves hybrid workflows, where human originality is amplified by synthetic intelligence.

Artists who embrace AI without abandoning ethics or intention will be at the forefront of a new era in music, comedy, and culture. Whether remixing internet moments, shaping virtual identities, or training AI agents to rap, creators like King Willonius are rewriting what it means to be an artist in the age of artificial intelligence.

Learn more about King Willonius' work here:

https://www.kingwillonius.com/

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This episode is sponsored by the VeChain foundation. Learn more about VeBetterDAO here:

https://vebetterdao.org/

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Learn more about Web3 at:

https://untanglingweb3.com/

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Untangling Web3 is brought to you by hosts Jack Davies and Alec Burns, with music by Daniel Paigge. Got a question or topic suggestion? Send us an email at [email protected].

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The views we express here are our own, and do not represent the views of our employers. Nothing discussed or stated in the show should be considered advice.