477. Introducing Lifestyle Placemaking in Canada - Marcello Cabezas

Marcello Cabezas (Placemaker/Experience Architect, The Fifth Group, Canada)

During Placemaking week Marcello presented cases from Canada. Short BIO about his presentation: This was a 30-minute presentation that highlighted exciting, award-winning lifestyle placemaking projects and destinations that have changed the game in Canada. They successfully achieved community engagement and business development goals simultaneously. The key insight was that there is a massive human desire for multiple experiences in one place. The examples highlighted delivered thoughtful and exciting amenities, programming, and experiences in all aspects of lifestyle, including food & beverage, art, culture, festivals, play, shopping, making, sports, learning, discovering, and watching. These projects inspired longer and repeat visits by guests, leading to historic commercial growth. The goal was to inspire attendees of the presentation to take away key learnings to apply to their current and future projects.

In collaboration with Placemaking Week Europe, 2024, Rotterdam. Read more ⁠⁠⁠⁠⁠https://pwe2024.sched.com/⁠⁠⁠⁠

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