Kelly discusses the rebranding of Screencast-O-Matic to ScreenPal, focusing on the research and user feedback that drove the change. She explains the challenges of aligning brand perception with user needs and managing a global market transition effectively.
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Episode highlights
About our guest Kelly Jura
Kelly Jura is a design leader who is driven by the ways that people interact with ideas. Throughout her career, she leverages her deep understanding of brand and behavior, gaining patents, accolades and widespread public acclaim on the way.
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About this podcast:
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.
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