Technology is inundating us with access to more information than ever before. We face decision fatigue on a daily basis and we have to consider, how is all this information benefiting our lives.
To deal with this overwhelm, we see a lot of products giving users more control. Users are given all the information and can filter and sort it to suit them best. However, this creates a lot of work for users. To minimize this burden on users, we’re seeing more products try and anticipate what users want to see and sometimes automatically make decisions on their behalf.
Anticipation and automation are becoming critical components of creating a great user experience. When used correctly they can help people find what they’re looking for and accomplish tasks with ease. However, there are draw backs to anticipation and automation — draw backs that impact not only how people gauge your product experience, but also, the quality of their lives and those around them.