Big Data UX with Aarron Walter

Big data is helping many industries discover new insights creating smarter companies, and now it’s empowering UX practitioners to see patterns in mountains of data. Customer feedback, trends in support issues, analytics, usability test notes, customer interview transcripts, tweets, blog comments and more can be connected and searched to find serious flaws in designs or inform the next design. 

Research has always been a core part of the UX workflow, but after a study ends, the wisdom gained often slips into a quiet corner of a computer to gather dust and never be seen again. By centralizing all research data and streaming new sources into the pool, designers can learn more about their audience and make smarter decisions than ever before. Informed design is successful design, and big data is making UX smarter than ever before.