Dear User, Let's Be Friends with Scott Kubie

One of the best books on user experience design is Dale Carnegie’s 1936 How to Win Friends and Influence People. No, really. This classic manual on human relations is more relevant than ever as human-computer interaction increasingly mimics human-to-human interaction. (Consider: conversational design, chatbots, voice interfaces, AI assistants, etc.)
In this session, you'll learn how to craft friendlier, more humane experiences by applying Carnegie’s “Nine Golden Principles to Become a Friendlier Person” to the design of digital things. Each principle is illustrated with examples of good and (hilariously) bad practices. If your app or site knows how to smile, your users might smile right back. Doesn’t that sound nice?