Prioritizing UX Content Work with Torrey Podmajersky

Now that our organizations believe that UX writing matters, there’s too much work to do! Use the Eisenhower Matrix to sort common UX content tasks by importance and urgency, and allow the business to recognize the pain that happens when there aren’t enough content people. 
Good news: Our organizations have started to realize the powerful impact UX writers can make to meet our organizations’ goals! The bad news, unfortunately, is that there aren’t enough of us. UX writers are asked to fix existing experiences, design new features, write emergency error messages, consult on brand frameworks, unveil their content strategy, and protect the organization from liability -- all before lunch, some days. In this presentation, Torrey Podmajersky will lead you through the prioritization matrix she introduces in her book Strategic Writing for UX (O’Reilly, 2019).